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The approach
The purpose, method, and principles of Plain Strategy.
Concepts and connections
Use concepts as models and explore their connections.
The machinery of action
Explore the kinds of work involved in carrying an undertaking through.
Introducing a maintenance service
A manufacturer trials a paid service and revises its arrangements in light of experience.
Action
An action is something someone does.
Intention
An intention is what someone means to do.
Purpose
A purpose is what someone seeks to achieve by doing something.
Objective
An objective is something someone aims to achieve.
Means
A means is a way of doing something or bringing about a result.
Information
Information is what is learned or reported about a situation.
Appreciation of the situation
An appreciation of the situation is an understanding of what matters in it and how this bears on what to do.
Principle
A principle is a general consideration that guides judgement or action.
Deliberation
Deliberation is weighing reasons for and against doing something or taking a particular course.
Plan
A plan sets out how someone proposes to proceed.
Decision
A decision settles a question about what to do.
Resolve
Resolve is determination to carry an intention or decision through.
Execution
Execution is carrying out an action or plan.
Result
A result is what comes about through an action or course of action.
Stage
A stage, in the machinery of action, is a distinguishable kind of work involved in acting.
Phase
A phase is one of the successive parts of a larger activity.